Inspired Steps Orthotics — Ognio Creative Co.

About

Location: Kingston, Ontario & Perth, Ontario

Inspired Steps Orthotics is committed to providing custom solutions for each client through personalized pedorthic care in Kingston and Perth, Ontario. They proudly handcraft orthotics to ensure optimum comfort and quality while providing professional and personalized care for every customer. We worked with their founder to create a professional website that appeals to their prospective clients and the service they offer. View live website →

The Challenges

Prior to working with us, Inspired Steps Orthotics faced a series of challenges that reflected the typical struggles of a small service provider:

Challenges In Securing

Client Base

Working with another orthotics company made it difficult to carry over current clientele to the new business. Without a website, the founder struggled with securing potential clients to Inspired Steps Orthotics.

Absence Of Clear

Separation

The founder, having worked for another orthotics company, sought to distinguish Inspired Steps Orthotics as an individual provider. Crafting a distinct identity separate from the previous employer presented a unique challenge, as the founder aimed to showcase her individualized services.

Difficulty In Establishing

Trust

Highlighting industry certifications and accreditations for credibility may be challenging without a dedicated online space. A website allowed the founder to prominently display qualifications, fostering trust.

Our Solution

In addressing these challenges, our dedicated team was determined to elevate Inspired Steps Orthotics to new heights with our tailored website solution. Through thoughtful design insight, we worked hand-in-hand with the founder to set the business apart, being sure to emphasize the founder's expertise and personalized approach. The website serves as a visually clean lead generation machine with a focus on attracting new potential clients. Here is a quick glance at the website pages: