About
Location: Kingston, Ontario
Quest4Change provides essential services for children, teens, and professionals to help individuals, families, and businesses develop the necessary skills needed to succeed in their environments. We worked with their founder to create a playful logo and brand that appeals to their prospective clients and the service they offer.
The Requirements
When working on this project, Quest4Change wanted a specific set of criteria to be met and integrated into this logo:
Being
Playful
Quest4Change primarily works with families and children, as such, connecting in a positive and joyful manner helps in establishing a positive emotional connection with the business and the staff.
Foster
Inclusion
Due to the clientele of Quest4Change, ensuring the logo is a visual representation of their commitment to inclusion was critical. The colour palette and the icon needed to be designed in a thoughtful manner that was welcoming of all people. By doing so, it allows for them to reach more people.
Creating
Trust
Quest4Change is on a passionate mission to provide essential services and as such, creating a sense of trust is important. The logo needs to instill professionalism and authenticity in a visually compelling way.
Our Solution
In addressing these requirements, our dedicated team aimed to design a logo that resonates with their target audience, showcasing the essence of the essential services they provide for children, teens, and professionals. The resulting brand elements reflect a creative and impactful representation aligned with their mission to empower individuals, families, and businesses with the skills necessary for success in their respective environments. Below you can view our interactive brand guidelines we made for them:
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