About
Location: Kingston, Ontario
Expressions takes pride in curating a distinctive collection that reflects our commitment to quality and style. Each piece that graces their shelves is meticulously handpicked with care and attention to detail. We work continuously with their staff each week to curate a new set of videos that showcase their clothing and personalities.
The Requirements
When working on these projects, Expressions Fashion Boutique wanted a specific set of criteria to be met and integrated into each new video:
Clothing
Variety
The Expressions store has a commitment to inclusivity. As such, they carry diverse range of styles, sizes, and trends to communicate the store's dedication to meeting the diverse fashion preferences of its clientele.
Staff
Personality
People shop for the clothing of course, but they come to support all the great personalities at the store. Videos that highlight the vibrant personalities of store associates create a welcoming atmosphere, fostering a sense of connection between the staff and potential customers.
Fashion
Expertise
Fashion expertise is the cornerstone of a store's credibility. By demonstrating knowledge of the latest trends, designs, and styling techniques helps convey a level of professionalism that resonates with consumers.
Our Solution
These requirements have been the cornerstone for each and every video we have collaborated with Expressions with over many years. Another unspoken requirement has been simplicity and authenticity. Thus, the overall production of these videos are scaled down significantly. It has been way more important to not over do the production to ensure their customers still connect and resonate with the store and they clothes they have to sell. Through the use of a single camera and gimbal, we are able to produce videos with a very quick turn around. Below you can view some of our finished videos for this project:
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